6+ years in Product Analytics, A/B testing and CRO. A self-taught developer with 20+ websites. A graduate from the top business school in the Nordics and Baltics.
Dmitry
Plaunovs
Full-stack
6+ years in Product Analytics, A/B testing and CRO. A self-taught developer with 20+ websites. A graduate from the top business school in the Nordics and Baltics.
Full-stack skills
Developer
DjangoPythonHTMLCSSJavaScriptSEOVPSAWSDockerGit
Analyst
ExperimentationSQLBigQueryPythondbtTableauLookerGoogle Tag ManagerGA4Web trackingSegmentAirflow
Product owner
JiraConfluenceExperimentationAgilePrioritizationSketchingPresentationsTeam work
Skill is missing?
I learn very fast.
Recent work
Sr. Data Analyst
at Otrium
Otrium is the world's most innovative platform for off-price fashion. It was the fastest-growing tech company in the Netherlands in 2020 and 2021.
Mar 2023 - Apr 2024
2023 - 2024
Saved a 6-figure sum annually by migrating all Product Analytics data from GA/BQ to Databricks/Looker, which was already used for all other data (I reviewed and fixed all tracking, built all data models in dbt, and recreated all reports)
Scaled up Experimentation (implemented an A/B testing tool, onboarded teams across the company, developed my own tests that had an uplift in CR, and reported results, sometimes applying causal inference and propensity matching)
Supported all functions across the company with data (Logistics, Marketing, Finance, Product, Sustainability, etc.) (built data models and dashboards, debugged issues and anomalies, and presented analyses)
Hired and managed an intern who was the only intern in the company who was offered a full-time position
01
Product Analyst
at Just Eat Takeaway
Just Eat Takeaway is a leading global online food delivery marketplace.
Apr 2021 - Nov 2022
2021 - 2022
Started Experimentation in the Restaurants-facing part of the company (implemented Optimizely, presented Experimentation process, created a backlog of experiments, and onboarded POs and Analysts)
Defined metrics, setup and tracking for almost all experiments, automated their reporting with Python
Started a restaurant satisfaction tracking programme with quarterly surveys
Promoted a data-driven culture (shared team's work in Product All-Hands, documented all analyses, presented personal exploratory analyses, participated in hiring, etc.)
02
Product Analyst PROMOTION
at HelloFresh
HelloFresh is the world’s leading meal kit provider. Since I joined in 2016, the company has experienced massive growth, has gone public and now employs more than 5000 people.
Dec 2018 - Apr 2020
2019 - 2020
Key achievement: In a team of 2 built from scratch a platform:
that fully automated monitoring and reporting of all A/B test results
allowed with a single click to see each individual customer's full history of interactions with the company (website, app, email, delivery, customer care, etc.)
allowed to easily see the size and characteristics of any customer segment based on defined conditions (e.g. loyalty, SKU purchase, devices used, etc.)
The tool fully automated analyst involvement in A/B tests and was used by 100+ analysts and product stakeholders across the company monthly.
I was responsible and actively involved in the entire process of its development - planning (Jira, Confluence), designing (Photoshop and sketching), data engineering (SQL, Jenkins, Airflow), front-end (JavaScript, HTML, CSS) and back-end (Django, Python).
03
Junior CRO Manager PROMOTION
at HelloFresh
Jun 2017 - Nov 2018
2017 - 2019
CRO stands for Conversion Rate Optimization.
Set up and analysed performance of all Growth-related A/B tests (100+ experiments)
Developed many experiments myself in JavaScript to launch them faster
Investigated anomalies in data and reasons for experiment underperformance, which resulted in successful next iterations
Automated parts of experiment tracking in Google Tag Manager
Created dashboards that were used by multiple teams in analysing experiments and website performance (funnels, product uptakes, user paths, etc.)
Onboarded Product Owners and Front-end Developers to A/B testing tools and approaches
Conducted analysis of different website metrics and user behaviours, and ensured that decisions in our tribe were made based on data
Shared knowledge and learnings in bi-weekly meetings with Analysts and Product Owners
04
Online Marketing Intern
at HelloFresh
Dec 2016 - May 2017
2016 - 2017
Helped the Online Marketing team in developing landing pages and setting up tracking for their campaigns
Conducted industry analysis of A/B tests run by competitors
Set up, launched and reported 50+ A/B tests across all parts of the website - landing pages, checkout, and my account area
Set up tags and website tracking for new product launches
05
Business Development Intern
at SmartLynx Airlines
SmartLynx Airlines is the leading EU-based charter airline.
Summer 2015
Tracked and reported KPIs and other metrics
Created summaries and presentations for the company's annual meeting
Attracted a new ground operations partner
Presented an Employee Satisfaction and Engagement report in collaboration with HR
06
Project Manager Assistant
at Draugiem Group
Draugiem Group is a technology company that houses 16 start-ups and one of the largest social media in Latvia.
Summer 2014
Conducted market research for the company's different digital products and proposed improvements
Tested mobile and desktop applications
Created ad banners and a mock-up of a new website for one of the company's start-ups
07
Member of IT Committee PROMOTION
at the Student Association of SSE Riga
The Student Association at the Stockholm School of Economics in Riga consists of 7 committees and is the main student-led organization.
2014 - 2015
Designed and developed 6 websites from scratch (10 000+ unique visitors per year)
Worked with the visual image of many student organizations (online and offline)
Assisted with organizing Student Association events (Finance Challenge, PeakTime, Entrepreneurship Summer School, Symposiums, Homecoming, JeJoue, Days of Opportunities)
